luni, 29 martie 2010

SUPERMARKET "This summer we distort the prices"

THIS CAMPAIGN IS DESTINED TO REPLACE THE 'DISCOUNT PRICES CAMPAIGNS 2+1' THAT WE FIND NOWADAYS IN SUPERMARKETS.

"THIS SUMMER WE DISTORT THE PRICES" 1Kg + 4Kg at 50% cost

BANNERS:










This promotional offer is mean to replace the traditional 2+1 supermarket offer, with 1 +4


It sounds crazy, but ….


As you can see pound the advertising campaign posters, we make 2 areas in the district of fruits and vegetables.

1. The green area: where we put the expensive products, products not sold in large quantities and which don´t have the high monthly turnover.

2. The orange area: where we put products with a low price, with a high monthly turnover.


PROMOTION:

To buy a Kilo from the green area ( mango, grapes, pepper, etc…) customers can buy up to four kilos of products from the orange area at half price

Example: 1 kilo of mangoes ( green area) and 2 Kilo of potatoes , 1 kg onions and 1 kilo of apples at 50% of price (Orange area).


The Purpose of this promotion is :

A sale o in a larger quantities of expensive products ( fruits and vegetables in this case)

A quick sale in a larger quantities of vegetables and fruits with high turnover, taking into account they are perishable products, selling their total amount we avoid losses cost by throwing the products, annual lasses large in enough for a supermarket


The advantages of the new promotion

1. We don´t require customers to buy three similar products as in the old promo 2+1, the vast majority want only two similar products and they will be happy to be able to get the second unit at half price.

2. Considering the fact that we always keep the promotion for fruits and vegetables, we will attract more customers in the supermarket, customers to buy other products, so we´ll sell more in a month.

3. Those who buy 1+4 are primarily customers who buy large quantities ( big families, small shop owners, etc…), so more carts full of guts per month, primordial customers for supermarket.


Marketing

1. In the first month we use the promotion only for fruits and vegetables area

2. Shortly after we broad the promotion at another lines of products: smoked cheese, detergents, etc…, but only for a short time and only to products which a not very well sold.

3. Since it will attract a large number of customers at this first stage, we keep the offer forever in the fruits and vegetables area. So, for sure we´ll not lose customers and will be the only ones who will grow the turnover during the economic prices we are going through .

4. Time we´ll implant in the minds of customers the new mascot or the color area where they now there are products at half price.

5. After a while to come up with something new we´ll use the back promotion with a big environmental promotion campaign 4+1: for a complete package of promotion that means 5 products or 5 kilos from the “color area “ we can get they ecological shopping bag for free.


ADVERTISMENT

Here we find some of the banners that we will launch in the start of this campaign.

The TV Spot that we will launch the campaign should be explicitly like the banners.


TV SPOT

A fat man with a car in a supermarket stops in front of posters from the area with fruit and vegetables and reads a low voice:

“ So, if I buy a kilo of fruits from the green area, then I can buy up to 4 kilos of fruits or vegetables from the orange area at half price, ahaaaa…..”

A family with 3 children appear in this moment with a car full of products, some of theme quickly weigh 2,3 kilos from the green products and the others put big amounts of products from the orange area ( tomatoes, cucumbers, onions, etc…) everything in high speed as if they are very familiar with this promotion. The father looks at the fat man and says:

“We are big family”

(Pause in the video) . Image with the fat man having his car full a fruits and vegetables and the with shining eyes, says:

“ I am big too…”


The second spot ( a short one).

While the fat man does his shopping quietly in the fruits and vegetables area…..

Slim and pretty girl shows up ( the typical buddy of a woman with an enviable figure) , in a high speed fills her car with fruits and vegetables.

The fat man looks surprisingly at her…. She turns to him and says:

“ Whaaat?!.....I am vegetarian…..

(Through this block of commercials we achieve the purpose of explaining the promotion in a more entertaining way and we present the free categories of customers will be most interested buy the promotion: Big families, athletes, vegetarians).


The Final of this campaign:

After launching the promotion and also other products from the supermarket, we come up with the ecological shopping bag campaign.

For a complete promotion package of 5 products we will offer the ecological shopping bag for free.

This campaign achieves 2 goals:

The sides the ecological one and the educations the citizens in this way, having the supermarket logo in the bags is being advertised at a minimal cost. And also, after the amount bags is finished it may appear adjacent promotion: those who being the ecological bag with theme at the supermarket can win a promotional coupon ( a draw for a car, and for home appliances), or a XXX % € of purchase cost.












PUMA

The slogan " Imagine a sport" have copyright copyright © 2010 Catalin Hole


"Let´s have some fun when buying sports equipment"

FINAL STREET POSTER
(more posters are made)


STORY BOARD :
(first TV spot)



I. BE CREATIVE

The well known scene with Neil Amsrtong when he takes the first step on the Moon and he said : “A littel step for man, a great leap for mankind”( we can put the images from archive o use the sport man at the first spot and make the same scene, which is what I recommand ). After he said these “….” , he takes a few more steps….here we put his face in the first plan (as if he forgot something….)…. He turns around at his first footprint and with his finger makes the sign of the PUMA logo . (As you know nobody saw the original footprint at the first step on the Moon,….. well, we show it now…..).
A voice here: IT WAS THE FIRST STEP FOR US TOO, BUT A BIG STEP FOR HUMANITY, PUMA

Slogan: BE CREATIVE, IMAGINE A SPORT. PUMA

With the first spot we´ll lunch the new Puma slogan: IMAGINE A SPORT, PUMA
and the new sport shoes model : "SPACE"


THE SECOND TV SPOT from PUMA:
(Banner)


Like as you can see, with this idea we can "play" a lot. (more posters and banners are make it)

TV SPOT:

In a university auditorium, Einstein, alone, wrote on the blackboard the famous equation:

E = mc²

In this moment enters in the auditorium Usain Bolt. Einstein looks at him, and starts to write:

E = Energy Puma ; m = more ; c = cool

So, Puma Energy = ( more + cool )²

After that, he takes out one pair of sport shoes and gives them to him

Usain Bolt smiles, looks to the camera and says:

“ Be creative, Imagine the sport”

Voice: The new Power Puma or Energy Puma sport shoes



STORY BOARD:
(the third TV spot)






POSTER:




TV SPOT "Exhibition":

Some guys, Samuel Eto´o , Emmanuel Eboue and John Mensah enter in an abstract art exhibition image with some exhibits ...and they gets to a completely white painting.

The guys are looking at them left and right.... (nobody around)...One to them gets out from his bag a football , all of them get out pairs of sports shoes ...put them on...and starts play with the ball and jumping on the white painting, letting footprints.


Then they look satisfied at their work and leave.


After theme, a group of "typical" Japanese tourists reaches at the painting and start

taking ...photos...and one at them is saying:"Wonderful", another one "Beautiful"

The image shows us just the feet of the sport shoes with the PUMA



Slogan:
Be creative! PUMA, Imagine a sport


(This campaign have 2 spots more, and I believe we will make the difference in advertising sport world.)

STARBUCK


STREET POSTER:



COFFEE-“FIVE O’CLOCK TIME”

London: on a café terrace with a tipical London image in the back(Big Ben, for ex.), and tipical English people at the tables(with smart clothers, sobriety…).
The waitress (a beautiful one, but very bored)
Suddenly” He is coming”: on American guy(with jeans, a N.Y. T-shirt, with a cap….), breakes the silence….he says: “Hi, one coffee, babe!”
She put a happy face now, goes to the kitchen, opens two buttons from her blouse(“with the breasts out”), tears the long skirt (legs out), gives volume to her hair, takes the coffee (a cup with Jacobs coffee written) , goes to the American table, gives him the coffee and gives him a glimp. THE IMAGE STOP AT HER BREAST.
When they see this , the Englishmen leave ther tea(“thinks, it’s coffee time now”) and asks for a coffee. One oldest men(70-80 years) asks: “Two coffee, please!”

Slogan: JACOBS, THE LITTLE DETAILS MATTERS!

Voice here: " Another coffee, please ! "