ESTRELLA DAMM - "BREAK THE RULES"

POSTERS / BANNERS:




STORY BOARD:





Beer – “The statues” ( the second campaign – spots)

I. A group of tourists walk in a park, but all the statues from this park are without busts, and there are written only the names of the characters who represent each statue: Cervantes, Velasquez,…and so on.

Under the names of each statue there are written the following phrases:

“I’m on holiday”, “Closed. Come back in the afternoon”, ‘Call my secretary, I’m busy now!’ or “Schedule: open from 8am to 10am and from 16pm to 18pm”.

The tourists laugh, there is a good atmosphere, the usual photos are taken, and… suddenly, it can be heard music from one side of the park. Everybody go there and meet all the characters of the statues who were having an Estrella Damm beer party. (actors can be hired and may dress as the characters or it can be made with drawings, or a copyright of a well known song may be bought if the brand doesn’t have one).

Slogan: BREAK THE RULES!

II. After the first spot has been broadcasted and the public has already known it well.

A guy with his friends, in the house, with Estrella Damm beers, ready to watch a football match (the usual atmosphere: scarves, trumpets,…)

Suddenly, the wife starts yelling from the kitchen:

“JOOOOOOOHN….. you haven’t done the shopping. Leave the match and come here quickly!”

John looks at his friends, laughing and gets out from beneath the table a carton where there is written: “Closed. Come back tomorrow” or “I’m on holiday” and puts it in the door of the living room.